Con Game

In 2007, McKinsey and Company started a research series called ‘Women Matter,’ in which they set out to understand the role that women play in the workplace and in the corporate world.

The first study conducted for it was called Gender Diversity, a Corporate Performance Driver. What they found was that companies with three or more women in senior management functions score higher on every criteria they were using to measure performance. Now, this was a survey they had conducted on a management level, but even when they studied the financials of these companies, the gender-diverse companies outperformed the competitors. This isn’t isolated to corporate boards either; even hedge funds that are run by women outperform those run by men. Continue reading